The Competitive Worksheet

The Sales Department must take into consideration the delivery of each station in the market, and not "sell in a vacuum". To accomplish this, the Research Department maintains planners on all commercial stations in each market, and issues the information in the Competitive Worksheet. This document organizes the information by daypart, showing the history of each station with share trends.

In this way, the salesperson can review the performance of every station in a represented market within a day of the release of a new rating book.

The Competitive Worksheet is an invaluable tool in the quarterly review of rating books, and can be customized for any one of 400 demos to track the client station against the competition for a specific buy.

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