TeleRep is a television station representative - the largest billing and most successful in the country

TeleRep started in 1968 with a core group of three stations and now represents over 100, billing over a hundred times more than when the company started.

TeleRep's select client list results in a representative of exceptional prestige, resources and stature. TeleRep is the top billing TV sales rep, with over a billion dollars in annual billing.

With an ongoing commitment to training, technology and hands-on management,TeleRep is ideally positioned for the future.

Over 40 Years of Unparalleled Growth, Stability, and Unequaled Performance

TeleRep began operations over 40 years ago with an initial list of three Chris Craft-owned stations. Founded as a sales representative for Chris Craft Broadcasting and seeking a limited list of client stations, the company was sold to Cox Broadcasting in 1972. Today, TeleRep is America's number one rep in total spot billing.

The hallmarks of TeleRep's sales operation are comprehensiveness and intensity. Our procedures leave nothing to chance. Starting with founder Al Masini, followed by Steve Herson, President & General Manager from 1990-2005, and now continuing under the leadership of longtime TeleRep veteran and current President & General Manager Jim Monahan, the company has set up systems geared to generating the highest possible level of sales and, on top of that, has created methods to monitor those systems. The TeleRep organizational structure features a layer of management that's responsible for pinpointing the sales strategy of each station. It's embodied in the team Directors of Sales and General Sales Managers. The two Directors of Sales and eight General Sales Managers for TeleRep's eight teams, are responsible for planning sales strategy and for the national sales performance at each of their assigned stations. Reporting to them are the team sales managers in New York and two layers of sales managers outside of New York.

TeleRep has shown steady growth over the years. The company figured prominently in the unprecedented rep switches of 1987. Before that domino-like series of events was over, an estimated $1 billion in Rep billings had changed hands. There were winners and losers, but TeleRep came out the big winner.

Starting in December 1968 as a "limited list" rep, TeleRep offered new clients all the advantages of in-depth selling, more sales and more service personnel per station than the then-leading independently owned reps, which primarily had long station lists. By dint of superior performance at achieving revenue increases partially attributable to the company's superior structure, TeleRep was able to attract many outstanding top market stations and groups who felt it more and more necessary to take advantage of the in-depth sales performance offered by TeleRep. This need was increasingly crucial to major market stations, since many of their competitors were being sold by short list network and group owned reps to the decided disadvantage of stations with long-list reps. The new, elite, shorter-list reps were able to extract dollar-to-audience share ratios significantly higher than their long-list rep competition.

Large Enough, Small Enough, Diverse Enough

Ever since it opened its doors, TeleRep's philosophy of in-depth selling and limited client list resulted in superior performance and constant billing increases. Year after year, it grew in size and prestige. TeleRep has always been the "state of the art" in TV station repping, adapting and adjusting to remain the best in the business.

When changes in the spot buying business occurred -- such as advertisers' moves to more regional buying (thus increasing the importance of regional offices) -- TeleRep expanded its list to support the offices and is now termed, more appropriately, a "select" list rep. As a "select list" representative, TeleRep continues to succeed because of its commitment to remain large enough in the number of stations represented to supply the financial resources to provide a full range of support services, and office coverage of the regional advertising centers, but also small enough in the number of stations represented to ensure continuous in-depth sales and support concentration for every client station. This adaptability to insure outstanding performance has resulted in an enormously high level of acceptability among television stations over its 40+ year history. TeleRep has turned down hundreds of stations desiring representation.

TeleRep and its clients are uniquely positioned to attack the challenges of the coming decade and to prosper. In what is a troubled time for most competing reps, TeleRep stands out with these significant advantages:

A privately owned, debt-free rep owned by a major group broadcaster, whose concern is not only rep profit, but, more importantly, good representation for its stations. A superb and stable client list with the best broadcasters in the business.

• Long term relationships with all of its clients. Over 40 years of growth and stability.

• Not for sale.

• TeleRep, with over 100 stations, generates well over a billion dollars in annual billings, or 1 out of every 5 national spot dollars.

• In total, the TeleRep markets account for 86% of all national spot expenditures.

• Client stations from all networks and a variety of independents.

• A client list large enough to supply the financial resources for a complete sales, research and programming effort.

• A client list small enough to provide an in-depth sales and marketing effort for each and every client station.

• A client list diverse enough in the kinds of stations represented to maintain maximum expertise in every category of station, in every kind of competitive situation.

In the midst of all the uncertainty in the rep business, TeleRep provides an island of security for both its clients and its employees. As a result, we continue to attract and keep the best stations and the best people.

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