Directors of Sales
who are responsible for a consistent sales effort concentrating
on specific sales problems and opportunities for all represented
stations.
General Sales Managers
for each group, who provide the overall administration for their
respective sales teams and plan the sales strategy for their assigned
stations. They integrate sales, programming and research, and provide
analyses and recommendations relative to sales approaches, pricing,
inventory control and programming. This frees the line sales manager
for full-time attention to sales on the street.